About Us


Here's our story...

Holly International was established in 1999 by Pat & Barry Alston. Offering a vast range of Christmas Tree Stands from all over the world they soon became one of the leading wholesale suppliers to the Christmas Tree Industry in the UK.

In April 2018 after a hard decision to retire, Holly International was acquired by True Products Group Ltd which is part of The True Group. True Products Group Ltd currently has two trading brands True Products and Holly International.

Established in 2016 TPG is a manufacturer and supplier to National Chains, Garden Centres, Christmas Tree Growers, DIY Shops and General Resellers of outdoor and Christmas products, specialising in Christmas Tree Netting, netting & mesh fencing and associated products.

Our aim is to continue to provide the same personal service Holly customers have come to enjoy while also offering an increased range of Christmas Tree Stands and other great products relating to the Christmas Tree industry.

The team at Holly International are constantly researching and looking for new and exciting products to add to the range, while also working hard to improve our trade customers buying experience both online and offline.

If you have any feedback or comments about our website please let us know. We always welcome constructive feedback and will endeavour to act on it where possible.

Thank you for visiting the Holly International website.

Holly International

Proud to be members of:

Member of the British Christmas Tree Growers Association
Member of the Norfolk Chamber of Commerce
Member of the Federation of Small Businesses
Member of the Norfolk Network
Download Holly International 2019 Catalogue